2026亞洲香水節 | 隱形風景 Asia Fragrance Festival

串聯亞洲香氛，對話全球香水產業的專業平台!! 亞洲香水節（Asia Fragrance Festival） 是一場以 「香氣」 為主角的活動，邀請大家一起用「嗅覺」旅行，認識來自亞洲各地的香水與創作故事。 隨著香水不再只是歐洲品牌的專利，越來越多亞洲創作者用自己的文化、生活經驗與氣候感受，發展出獨特的香氣風格。亞洲香水節正是在這樣的背景下誕生，希望讓更多人看見亞洲香水的魅力，也讓香氣成為連結生活與世界的共同語言。 現場將集結來自 台灣、日本、韓國、泰國 等地的香水品牌，從小眾香氛到風格鮮明的創作品牌，一次呈現亞洲香氣的多元樣貌。除了 展售區 ，活動期間也規劃多場 論壇與交流活動 ，用簡單好懂的方式，聊聊香水怎麼做、香味怎麼被創作出來。還有 調香體驗 與 嗅覺活動 ，讓大家親手試試，把香氣變成生活的一部分。 Connecting Asian Fragrance with the Global Perfume Industry !! The Asia Fragrance Festival is an event centered on “scent,” inviting everyone to travel through the sense of smell and discover perfumes and creative stories from across Asia. As perfume is no longer the exclusive domain of European brands, more and more Asian creators are developing distinctive scent styles shaped by their own cultures, life experiences, and climatic sensibilities. The Asia Fragrance Festival was born in this context, with the hope of allowing more people to see the charm of Asian perfumery and to make scent a shared language that connects everyday life with the world. The event will gather perfume brands from Taiwan, Japan, Korea, Thailand, and other regions, presenting the diverse expressions of Asian scent, ranging from niche fragrances to boldly distinctive creative brands. In addition to the exhibition and retail area , multiple forums and exchange sessions will be held during the event, offering accessible discussions on how perfumes are made and how scents are created. There will also be perfume-making workshops and sensory activities , giving everyone the chance to experience firsthand and make scent a part of daily life. 調香師論壇 — 解析國際調香比賽現況與台灣新銳人才在香氣美學上的跨域競爭力 ➤ 時間： 4/11、PM 2:00~2:30 ➤主講： 何宗禧 理事長｜ISSA國際香氛藝術協會理事長 陳馨遠 ｜思味行銷創辦人、亞洲香水節創辦人 許智傑 博 士｜PAPILLON DOUX創辦人、亞洲香水節創辦人 Perfumers Forum — From International Competitions to Emerging Talent: Taiwan’s Cross-Disciplinary Strength in Olfactory Aesthetic ➤ Date/Time ：4/11、PM 2:00~2:30 ➤ Speakers： Vic Ho｜Chairman, International Scent & Sense Association Sam｜Founder, SIWEI Marketing、Founder, Asia Fragrance Festival Dr. Hsu｜Founder, PAPILLON DOUX、Founder, Asia Fragrance Festival 香氛產業工作坊 — 當香氣開始說故事：打造香氛產業的品牌敘事力 《主題講座》What is Storytelling? Why does it work? ➤ 時間： 4/11、PM 2:30~3:00 ➤主講： Aurélie Colin-Thévenet｜Lux Lingua執行長、《Entente Cordiale》主編 陳馨遠 ｜思味行銷創辦人、亞洲香水節創辦人 許智傑 博 士｜PAPILLON DOUX創辦人、亞洲香水節創辦人 ※ Aurélie 香氛產業工作坊 https://reurl.cc/R2bjx9 ※ Aurélie 1 對1品牌諮詢 https://reurl.cc/YDOpl4 Fragrance Industry Forum — From International Competitions to When Scent Tells a Story ：The Art & Science of Storytelling for the Perfume Industry 《Speech》 What is Storytelling? Why does it work? ➤ Date/Time ：4/11、PM 2:30~3:00 ➤ Speakers： Aurélie Colin-Thévenet｜CEO of Lux Lingua、Editor-in-chief of Entente Cordiale Sam｜Founder, SIWEI Marketing、Founder, Asia Fragrance Festival Dr. Hsu｜Founder, PAPILLON DOUX、Founder, Asia Fragrance Festival ※ Fragrance Industry Workshop of Aurélie https://reurl.cc/R2bjx9 ※ One-on-One Brand Consultation sessions of Aurélie https://reurl.cc/YDOpl4 專家研究論壇 — 如果所有植物都消失了... ➤ 時間： 4/11、PM 3:00~3:30 ➤主講： 鄭秋萍 所長｜國立臺灣大學植物科學研究所所長 陳馨遠 ｜思味行銷創辦人、亞洲香水節創辦人 許智傑 博士｜PAPILLON DOUX創辦人、亞洲香水節創辦人 Research Forum — If all Plants Disappeared ... ➤ Date/Time ：4/11、PM 3:00~3:30 ➤ Speakers： Chiu-Ping Cheng｜Professor, Director of Institute of Plant Biology, National Taiwan University Sam｜Founder, SIWEI Marketing、Founder, Asia Fragrance Festival Dr. Hsu｜Founder, PAPILLON DOUX、Founder, Asia Fragrance Festival 音樂香氛論壇 — 剖析音樂創作中的層次感與香氣共鳴的感官體驗 ➤ 時間： 4/11、PM 4:00~4:30 ➤主講： 安 偉 ｜創作歌手 陳馨遠 ｜思味行銷創辦人、亞洲香水節創辦人 許智傑 博士｜PAPILLON DOUX創辦人、亞洲香水節創辦人 Music & Scent Forum — From Musical Composition to Olfactory Resonance: Layering Across the Senses ➤ Date/Time ：4/11、PM 4:00~4:30 ➤ Speakers： Ani.C｜Singer-songwriter、Co-founder, Chill Entertainment、Founder, Stereotype Ltd Sam｜Founder, SIWEI Marketing、Founder, Asia Fragrance Festival Dr. Hsu｜Founder, PAPILLON DOUX、Founder, Asia Fragrance Festival 氣味×情緒 — 嗅覺記憶：商場最被忽略的情感入口 ➤ 時間： 4/11、PM 4:30~5:00 ➤主講： 楊雅雯 ｜朕華國際股份有限公司 義享時尚廣場營運副總經理 陳馨遠 ｜思味行銷創辦人、亞洲香水節創辦人 許智傑 博士｜PAPILLON DOUX創辦人、亞洲香水節創辦人 Scent × Emotion — Olfactory Memory: The Most Overlooked Emotional Gateway in Retail ➤ Date/Time ：4/11、PM 4:30~5:00 ➤ Speakers： Jessica｜Assistant Vice President of Operations, E SKY MALL Sam｜Founder, SIWEI Marketing、Founder, Asia Fragrance Festival Dr. Hsu｜Founder, PAPILLON DOUX、Founder, Asia Fragrance Festival 調香師論壇 — 從法國芳療科學根基剖析台灣調香教育與建立在地香氣植物經濟的全球佈局 ➤ 時間： 4/12、PM 1:00~1:30 ➤主講： 黃敏菁 博士｜法國AFai Directrice、WELLINA 創辦人、亞洲香水節嗅覺菁英培訓總監 陳馨遠 ｜思味行銷創辦人、亞洲香水節創辦人 許智傑 博士｜PAPILLON DOUX創辦人、亞洲香水節創辦人 Perfumers Forum — From French Aromatherapy Science to Global Strategy: Taiwan’s Perfumery Education and Botanical Economy ➤ Date/Time ：4/12、PM 1:00~1:30 ➤ Speakers： Min-Ching, Huang Ivy Ph.D｜AromaVerde International Institute & Enterprises Co., Ltd. Sam｜Founder, SIWEI Marketing、Founder, Asia Fragrance Festival Dr. Hsu｜Founder, PAPILLON DOUX、Founder, Asia Fragrance Festival 香氛策略論壇 — 從品牌故事到零售貨架：亞洲香水品牌如何在法國和歐洲打造致勝策略 ➤ 時間： 4/12、PM 1:30~2:00 ➤主講： James Dickinson｜Director, F-Beauty Connect 陳馨遠 ｜思味行銷創辦人、亞洲香水節創辦人 許智傑 博士｜PAPILLON DOUX創辦人、亞洲香水節創辦人 Scent Strategy Forum — From Brand Story to Retail Shelf: How Asian fragrance brands can build a winning strategy in France and Europe ➤ Date/Time ：4/12、PM 1:30~2:00 ➤ Speakers： James Dickinson｜Director, F-Beauty Connect Sam｜Founder, SIWEI Marketing、Founder, Asia Fragrance Festival Dr. Hsu｜Founder, PAPILLON DOUX、Founder, Asia Fragrance Festival 香氛數據論壇 — 用實購數據來探索美妝趨勢及未來 ➤ 時間： 4/12、PM 2:00~2:30 ➤主講： 陳威宙 ｜益美化工總經理 陳馨遠 ｜思味行銷創辦人、亞洲香水節創辦人 許智傑 博士｜PAPILLON DOUX創辦人、亞洲香水節創辦人 Scent Data Forum — Exploring Beauty Trends and the Future Through Real Purchase Data ➤ Date/Time ：4/12、PM 2:00~2:30 ➤ Speakers： Kile Chen｜CEO, IMEI Chemical Enterprise Ltd. Sam｜Founder, SIWEI Marketing、Founder, Asia Fragrance Festival Dr. Hsu｜Founder, PAPILLON DOUX、Founder, Asia Fragrance Festival 永續香氣論壇 — 從石虎友善農場與石斛蘭培育 分享順天堂在永續感官產業的香味佈局 ➤ 時間： 4/12、PM 2:30~3:00 ➤主講： 李明宗 ｜順天堂藥廠協理、財團法人臺灣必安研究所副所長 陳馨遠 ｜思味行銷創辦人、亞洲香水節創辦人 許智傑 博士｜PAPILLON DOUX創辦人、亞洲香水節創辦人 Sustainable Scent Forum — From Leopard-Friendly Farms to Sustainable Scent Strategy: Building a Responsible Sensory Industry ➤ Date/Time ：4/12、PM 2:30~3:00 ➤ Speakers： Ming-Chung Lee｜Director, Product Science and Innovation Division, SUN TEN PHARMACEUTICAL CO., LTD.、Deputy Director, Brion Research Institute of Taiwan Sam｜Founder, SIWEI Marketing、Founder, Asia Fragrance Festival Dr. Hsu｜Founder, PAPILLON DOUX、Founder, Asia Fragrance Festival 亞洲香水節第一屆 這次！我們想帶給你的，不僅僅是「香水品牌的集合」，更是一場更完整的氣味體驗。 除了精選的香水品牌之外，現場還集結了許多圍繞「香氣」展開的創作與產業，從生活香氛、空間氣味到跨領域品牌，一起呈現氣味在不同場景中的樣子。 更重要的是，這次我們特別邀請到來自國際、產業界與創作領域的重要講者，規劃多場免費論壇。 從氣味設計、品牌經營到產業趨勢與創作思維，讓你不只是「聞到」，而是真正理解氣味的價值與未來。這場展覽將「氣味」從日常延伸至產業，串起更多可能。 如果你對生活、品牌、創作有一點好奇感，這一場會讓你有新的體驗。 Asia Fragrance Festival – 1st Edition This time, what we want to bring you is more than just a collection of perfume brands— it’s a more complete olfactory experience. Beyond a curated selection of fragrance brands, the event also brings together a wide range of scent-related creations and industries. From lifestyle fragrances and spatial scent design to cross-disciplinary brands, we present how scent takes shape across different contexts. More importantly, we have specially invited influential speakers from international, industry, and creative fields to host a series of free forums. From scent design and brand building to industry trends and creative thinking, this is not just about experiencing fragrance— it’s about truly understanding its value and future. This exhibition extends “scent” from everyday life into the industry, connecting new possibilities. If you’re even a little curious about lifestyle, branding, or creativity, this is an experience you won’t want to miss. 指導單位｜高雄市政府 主辦單位｜亞洲香水節、台灣麗谷產業創新聯盟、PAPILLON DOUX、思味行銷有限公司 協辦單位｜Global Cosmetic Cluster、CLOUD BEAUTY 、TDB 氣候美研生態系、順天堂藥廠、中華民國購物中心暨商業地產協會、WELLINA、可喜空間、多印泡泡時光、義享時尚廣場 贊助單位｜高雄市政府經濟發展局